The benefts for telecommunication
partners in M2M service are the following:
•
New revenue stream
for both businesses involved
•
Customer stickiness:
Considering the declining
revenue from voice based services, value added
services such as M2M are of the order to retain the
existing customer base for the telecommunication
service provider.
•
Competitive differentiation:
M2M value added
services provide the vital differentiators to meet
customer demands in a cut-throat market. This also
sets apart the telco from the rest.
•
Service Level Agreements:
Partnerships through
M2M services maximize the value of the network while
promoting a new business model.
•
Increased Average Revenue Per User (ARPU):
In
recent times, revenue through dedicated voice services
are declining and services like M2M help increase
the revenue from the existing network. This is critical
for operators as ARPUs are generally considered the
indicator of the fnancial health of a telecommunications
operator.
Pacifc Controls - The missing piece in the
telco puzzle
Pacifc Controls has evolved and diversifed from an expert
automation company to one which provides end to end
solutions in the realm of managed services through state
of the art Machine to Machine (M2M) technology & ICT.
Telco’s perfect storm of challenges:
Telecommunication operators worldwide have seen a
steady decrease in their revenue and profts leading to a
critical introspect of the traditional telco revenue model
itself. The fall in the earnings has led to a fundamental
restructuring of the service repertoire of the telco industry.
The telco players are looking back at their differentiation
strategy, USPs and most importantly, identifying high
value partners to inject the much needed impetus in their
growth.
The use of M2M sidesteps problems with data gathering
by allowing an M2M unit to be installed wherever there is
data to be collected and have it sent directly to the Galaxy
platform. This can be linked to mobile systems such as
vehicle telematics or RFID tags on assets, or facilitate
data collection from fxed systems such as building
systems, fre alarm units or electronic point of sale (EPOS)
equipment. The use of M2M is forecast to explode in the
near future, with billions of SIM cards being installed by
NBED, increasing the number of potential data sources.
GALAXY OPEN PLATFORM FOR M2M ENTERPRISE CITY MANAGEMENT - 59